Wednesday, August 13, 2014
Getting a Makeover
What prompted a redesign?
Our look was previously very classic and we felt it was time for an update. We needed a brand that was essentially as fun and dynamic as we are! Dr. McGrory searched for a design group that could help capture the feel and purpose of our mission to provide exceptional orthodontic care. That's how she met with the creative minds of Brad and Suzy at Test Monki up in The Woodlands. After an exhaustive interview process so that Brad and Suzy could understand what makes us tick and how we stand apart from the crowd, they started showing us marks (that's like the design element of your logo) and working to find a color scheme that really popped!
What's the story behind the mark?
Dr. McGrory really wanted to freshen her office's look and have her brand reflect the mission statement of her practice: To provide quality orthodontic care in an efficient and compassionate manner with outstanding customer service in the servitude of Christ. Dr. McGrory works hard every day to ensure that her patients are well cared for and know that they are valued and loved! If you look closely you can see that her new mark is made up of four overlapping kissing fish. It also represents an "all hands on deck" mentality that her team has for patient care - caring hands and caring hearts for patients and each other.
What else is coming?
Now that our redesign is in full swing, it's time to keep the ball rolling. The next big venture will be our sister practice coming soon to Bellaire. Our patients will soon have two convenient locations to choose from. We will keep you updated on the progress when construction starts!
Be sure to stay tuned to our Facebook page for photo updates and to see what is happening at the office!